Saturday, December 31, 2016
In front of me are three rebelde watches. Freshly assembled, fitted on raw handcrafted straps and ticking quietly, they mark a new chapter of the rebelde project. These very three watches are the final result of a lengthy design process and will be our core ‘product range’ for 2017-2018.
The hard work is done, and as I type this the last dials are being manufactured. All other components are already in stock with assembly to commence shortly. The only remaining thing to be done is this email. For some strange reason, I now have to sell these watches to you by telling you how great, robust and reliable they are, and to convince you that as Australian designed and assembled watches they present excellent value for money.
Unfortunately, I simply can’t. Any marketing attempt feels both unnecessary and meaningless because the watch should sell itself on its own merits. I can’t tell you why you should buy rebelde; this is for you to figure out. If you’re not attracted to the project and the watch, then no amount of words and photos will change your mind. You either want it or you don’t.
The first of three is the rebelde50. Designed in the style of a 1930’s pilots watch, it’s really our flagship model, a watch designed to buck the trend of planned obsolescence in modern products and one that will last for generations with our guarantee that we’ll be here to keep it running for at least 50 years (for free) – a commitment that shows just how serious we are about what we do. We’re not going anywhere.
The second piece is our rebelde pilot’s watch with a chocolate dial. It’s so fresh that we don’t even have a name for it. Fitted in a 44mm stainless steel case, it comes with a swiss rebelde signed movement. This is one of our most wanted models and the good news is that we’ll guarantee the price a price of $2500 for both 2017 and 2018. However, the production run will be smaller than the previous one, limited to 50 pieces only.
The third rebelde is a reissue of our very first Control Tower model featuring the maxi dial. It comes in a 44mm stainless steel case and has a slightly upgraded movement. Again, the price is locked in at $2500 and the production run over the next two years will be limited to 75 pieces.
I do apologise for the low quality images below, but that itself is intentional. If you like what you see on the photo below then you’ll really appreciate the watches in the flesh.
So where do we go from here? Well, we invite you to come visit us and check out the watches in person. If you’re ready to place an order straight away then email us your preferred serial number and we’ll do our best to accommodate any such request. The first pieces will leave the workshop in March 2017, and yes, there will be some wait time, because as with all previous rebelde’s, each and every piece is assembled by me alone.
To all rebelde comrades and comrades to be, I wish you all the very best for 2017 and I remain grateful and humbled by your continued support.
p.s. Nothing breaks my heart more than the news of a stolen rebelde. Over the weekend, rebelde TiB 11/75 has been stolen along with a number of other watches in Melbourne. Please keep an eye out for any rebelde advertised for sale privately and let us know if you hear anything.