Tuesday, September 25, 2018

Put your sunscreen on Australia

As Master George Daniels famously said, watchmaking is all about finishes. Even in his case, this statement is more a cry of desperation than proclamation of victory. Attractive and artistic metal finishes are simply hard to master, which is why you will never see a Rolex with a transparent case back, and why you should respect every bit of a new Omega movement.

Last night we dipped our toes into the murky waters of engraving. We began by creating sunburst patterns, and some well-hidden text on the reverse side of the main plate, underneath the watch dial. We are even contemplating signing our watch in a hidden location where only fellow watchmakers can find it. It's probably a catastrophic marketing move, but it's also a clever way of saying 'we don't care'.  The sunburst is here to stay, and maybe the stars of Southern Cross. Only time will tell.

So far, consider this another small victory for the smallest watch brand in the world.

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