Money and desire alone are not enough

 

The Mark II booklet is here. Yes, the old fashioned booklet printed on actual paper. "But who in this day and age prints booklets? Wouldn't a downloadable pdf document be far more appropriate, user and environment friendly, and definitely cheaper?" - you rightly ask. Maybe, and maybe not. The Mark II booklet is not about money or convenience. And certainly not about friendliness. Our booklet is not a cuddly adoring puppy, playfully looking in your eyes, waiting for treat. Our Mark II booklet is Cerberus, guarding the gates of hell. Let me get straight into it. I am a watchmaker who makes a sophisticated watch. I am the leader of a young team of machinists and watchmakers, equally sophisticated and skilled who use cutting edge and traditional machinery to manufacture sophisticated pieces of mechanical engineering, decorated to perfection. And my role is to prevent our watch falling into the hands of an unsophisticated buyer. A titanium guilloche dial and hands take 40 hours to make. A Timascus dial takes more than sixty. A buyer who doesn't have six minutes to learn about our MK2 dial is not my buyer. He may have the money and desire to become the owner of a MK2 but he will never be our ambassador. Impatient, uneducated and unsophisticated, he will get bored and flip our watch in no time. Unsophisticated buyers are a cancer to our brand and our business. "Oh Nick, you are such a jerk! You should be grateful to anyone who is willing to put his hard earned cash into your watch!" Yes, I am grateful - but for the same reason the father of a lovely, well-mannered highly educated young lady would do his utmost best to guide her and protect her from a rude, uneducated, unappreciative violent man, I too am doing my best to ensure the watch that bears my name is married to a caring, sophisticated watch ambassador. If you are interested in MK2 Curl Curl, then I invite you to request a Cerberus booklet. It was prepared for your enjoyment and appreciation of fine horology and we'll be happy to mail it to you at our cost. Thank you for your support. Nicholas Hacko, Watchmaker

To order your free MK2 booklet, email to mail@clockmaker.com.au