Every second of it

Earlier today, a visitor from Melbourne came in to check out the NH55. A subscriber to our newsletter and a follower of the ‘manufactured in Australia’ project. And once again, we talked about design, making, perfection, timascus, and guilloche; about precision and how difficult it is to turn an idea into a real, physical watch.  He left impressed. And that is the only thing that matters.  Quite frankly, and without fake modesty, as I type this, I am equally impressed with the outcome of the project we’ve poured our heart and soul into. NH55 is not just the most ‘made in Australia’ watch of all time but probably the last such watch in many years to come. It is a miracle, a crazy project that started ten years ago, that consumed every cent of investment at our disposal, and that required sacrifice only a person fighting for its existence is willing and able to do. But it was more than that – as we were making the watch, the watch was making us. The knowledge acquired, our ability to design, shape, and make, and our capability to manufacture at such an incredible level of precision is knowledge that could not be acquired in any other way. Priceless, ultimately rewarding, multigenerational, never to be forgotten. And yes, it was worth it. We’ve promised, and we have delivered. Every second of it. The best of all: our journey has just begun. Should you invest in the most Australian watch ever? Don’t rush with the answer. But if you wish to see the watch, be impressed, and dare I say – be inspired, then stop by and check out the NH55 in person. It will be worth your time, every second of it, guaranteed.