Thursday, May 26, 2022

Rebelde Day - May 17

"No Rebelde Day mentioned in the newsletter? I'm wearing my V Pilot in celebration anyway!"
Matthew Spokes

 
We have failed you Matt. Miserably. Or, more precisely: it is all my fault. Don't know about you, but it feels that we are completely losing 'control' of time. The time is simply spinning, and a five day working week feels nowadays more like a 3 day blur. This is what happens when demand for your products and services has exceeded your manpower capabilities.
 
The Rebelde Day was always celebrated actively - we pause for a moment to thank Rolex for that infamous ban on the supply of spare parts to independent watchmakers; which in turn, was a massive wake-up call to rebel and reclaim watchmaking. As they say, the rest is history. Today, we run a multi-million dollar manufacturing facility which not only makes parts for watches but for medical and space technologies, and also for scientific applications.
 
Again: thank you Rolex, and thank you Swiss brands. Thanks to that mighty kick in the bum, there are now over 1000 Rebelde and NH watches out there, keeping perfect time and proudly worn by 1000 ambassadors.
 
The very basic concept of a reliable, robust and repairable watch - the very DNA of what we stand for - has proven itself in a way that would be hard to imagine 10 years ago. And we are barely scratching the surface: our time is yet to come. I am sure many of you vividly remember our humble beginning, and for you too, it must feel like it was yesterday.
 
We celebrate, we continue to rebel, thanking YOU for your wonderful and unselfish support.                         

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