The Fact

Over the past ten years, we have bought and sold more Omega Moonwatches than any other Australian dealer. Hundreds and hundreds, including many rare and limited edition pieces. Not because we are a large dealer, but because we have recognised the value and investment potential of a watch with history like no other. And without any doubt, in years to come, the Moonwatch will continue to intrigue and excite a new generation of watch enthusiasts. In year 2000, the internet was barely a thing, and watch dealing was still conducted the old fashioned way: by placing large 'canvasing' ads for wrist and pocket watches, scrap gold, war medals, and pens. Fredman, or Fred The Man, was by far the most successful operator. He was an aggressive advertiser, a businessman of sharp judgement, slow to compliment, yet generally perceived by both colleagues and customers as fair to deal with.

And here is what Fredman would pay for a Moonwatch in the year 2000: $500. Over the years, the price went steadily up; from $500 to $750, $1200, $2000. Today, dealers are bending backward paying $10-$20K or more for early Speedmasters from the 1960s, in any condition. Even the most basic, plain vanilla Moonwatch goes for well over $5K. Twenty years may sound like a long time, but if you are a mature person, then twenty years feels like yesterday. When the whole world was screaming about the Y2K bug, Fredman was buying Speedmasters for $500 a pop. How many would you have bought?  And if you are twenty-something today, can you really afford not to buy at least one?