Thursday, June 4, 2015

No Fear

***The next rebelde

The greatest fear for any watchmaker is the fear of scratching a watch dial during the repair or servicing process. The dial is the most prized component of the watch, one which is almost impossible to replace or to even repair, repaint or restore without leaving traces. The possibility of damaging a customer’s dial is a nightmare – even for the most experienced and most skilled watchmaker. This is made many times worse on a unique, vintage or a rare timepiece. While servicing the mechanical ‘internals’ is just a matter of time and dedication, handling the dial is a task bordering on becoming some kind of ritual ceremony: the dial is carefully removed then quickly stored away while the watch is overhauled. The slightest contact with a sharp tool, tweezers or a screwdriver will leave permanent and irreversible damage and this is something that must be avoided at any cost. It is not just a mater of ‘the customer will notice it’ – it is a matter of pride and self respect. And this is precisely why all watch brands strictly control the supply of their dials to independent watchmakers. By controlling the supply of dials, brands retain full control over the servicing of the watch. A simple yet effective ‘tool of oppression’. For a watch brand, the dial design and it’s elaborate execution is sign of pride and workmanship. For 500 years of Horological history, no watchmaker and no brand in the world has ever intentionally produced a watch with an imperfect dial. Not until today.

In front of me and in front of you today is the rebelde “NO FEAR” Pilot’s watch. Each dial is unique having been scratched with no less than 13 different tools and stained with inks in never to be repeated colour schemes. Rebelde “NO FEAR” is limited batch of 10 individually signed pieces. Each one is completely unique and imperfect. Each “NO FEAR” piece is rebelde’s way of saying “we don’t care”. Because we don’t. A rebelde and its owner can not be oppressed. Oh yes, we CAN do perfect – as 256 rebelde owners can testify. But today we chose not to: no other watch brand in the world, ever, stood for ‘NO FEAR’ and ‘NO OPRESSION’ – except for rebelde.

Batch serial: Y01/10 to Y10/10. Total batch qty: 10 pieces.

Case: original 3-piece rebelde Pilot’s, 44mm in surgical steel.

Sapphire crystal, 11atm waterproof.

Swiss UNITAS manual wind movement, signed rebelde.

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