The only thing that matters: 50 years

If I had to sum up what I do then this would be it:
I am building a watch designed to be worn daily for the next 50 years.

Nothing more, nothing less. This is my mission statement. This is the only thing I should have on my mind, from dawn to dusk.

And this is precisely what rebelde is all about: robust, reliable, repairable.

If I fail on any of those 3 accounts than I've failed miserably.

Everything else is well- how should I put it- unimportant. The watch size, strap colour, dial design, the shape of the hands. Price, delivery time, quantity and number of pieces assembled, the material: steel, titanium, gold. Even what name is written on the dial. Completely and utterly unimportant.

Why am I telling you this? Because it is easy to get distracted. It is easy to shift the focus from what really matters to things that don't matter at all.

Every now and then I need to remind myself of why I have taken up the rebelde project. Today is one of those days, when I am expecting a blogger who wishes to write about rebelde. I will be tempted to venture into those areas of unimportance, trying to self indulge - or even worse- trying to impress people who have never heard of rebelde and most likely will never wear one.

Focus. Focus!

I am designing and assembling a watch which will last for 50 years.
Fifty years from now, we will have the luxury of looking back, and with plenty of time to assess the watch and judge it on it's own merits: we will see how robust, reliable and repairable it really was.