Friday, December 14, 2018

Zuffenhaussen, pretzels and ordnung

Five hundred years ago Gutenberg started the printing revolution. What a ride that was! If there is one single reason why humans evolved from the dark ages to an era of enlightenment, science and discoveries, then it has to be due to the printed word. But printing is changing - literally as I type this! Nowadays our thoughts translated into words are printed in electronic format in a fast, cheap, powerful way. And when was the last time you've sat next to someone on the bus reading a REAL paper book?
And then yesterday, totally unexpected, the postman delivered a mighty big box from the land of Gutenberg, containing over 4000 pages of the latest PH Horn toolmaker catalogue! I cannot even imagine the number of engineers, graphic designers and specialists who worked on this epic project. Tens of thousands of tools for almost any machining application, drawings, tips - all there ready to be explored, bought and used to machine some super cool watch components. 
The cost of the catalogue? Free, of course. Boy, do I miss Zuffenhaussen, pretzels and ordnung.

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