Friday, June 18, 2021

The big deal

Señor Arturo has been supplying spare parts to the watch industry for too many years to count. As with every other dealer, his stock of genuine parts is now dilapidated. To keep his customers in business, he expanded to alternative suppliers. Chinese, for the most.

When dealing with señor Arturo, one has to ask the right questions. Like: "Is this a genuine Swiss part?" More often than not, the answer is a jovial "Yes, like Swiss, but better!"  

"Like Swiss, but better" means take it or leave it. Like Swiss, but better is a profound way of saying that life is complex, and rarely as it seems. And that "better" is an elusive quantity.

NH Mark 1 watch is exactly that: like Swiss, but better. Yet for an Australian watch lover, Mark 1 is not just a better deal, it is a great deal. It is testimony that hard work does pay off, and that 'genuinely Australian' means Australian, genuinely.

To all Mark 1 ambassadors: thank you. 
NH1 Mark 1, steel on leather strap, 40mm case. Automatic, date. $2,800. 

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