So who is your customer?

 

As the first NH55 are ready to be shipped to Germany and the US, we are finally able to answer the most asked question: who are the people willing to pay $35,000 for an Australian made watch - and equally importantly - why? The customer profile is surprisingly definite, rigid and unmistakable. All NH55 owners share these three characteristics: 1. They deeply understand and appreciate the mechanical challenge of making complex, small, highly precise watch components. Micro engineering and micro machining is difficult to master. There are only a handful of independent watchmakers in the world capable of making their own watches. There is just one Patek and one Rolex, and one Omega, and one NH Micro. 2. They immensely enjoy the artistic value of NH55 watches. The colour of Timascus, the guilloche created in one of the most challenging non-horological materials. The individuality - there are no two identical NH55 watches. You can take NH55 to any Swiss brand boutique, and watch the reaction. Swiss watch movements and dials don't look like ours. Yes they are perfect, but in this price range they are just plain, monochrome, sterile, uninspiring, mass-produced watches. Our customers want more. 3. Our customers are sophisticated and want to be part of our story. They understand the privilege that comes from knowing your own watchmaker and being known by your own watchmaker. The concept of "our time is yet to come" is as clear in their mind as it is in ours. “This watch was made by a machinist and a watchmaker, in their twenties. But they don’t make just watches - they make the most precise, most complex parts for quantum computers, medical instruments, nuclear instrumentation, and satellites. They make tools and parts for other watchmakers. And their time is yet to come! These are MY watchmakers, who made this watch FOR ME.”  You don’t get a story like this anywhere else – because our story is unique, authentic and real.   Yes, when you look at the NH55 the way they look at it, you realize that an investment in NH55 is an investment in the future that could be enjoyed today, and as such, maybe, your best investment ever.   To order the NH55 catalogue featuring all 16 watches, simply reply to this email.   You are welcome.