Let
me be brutally honest: selling a $500 Seiko or a $50K Rolex is a piece
of cake. Anyone can do it, and I’ve done it countless times. But selling
my own watch is incredibly difficult - and I hate doing it.
Here’s why. Selling is nothing more than telling the story of a watch
and highlighting what’s in it for you. That’s it. There’s nothing more
to it. But even the most reputable, accomplished, and acclaimed maker
would struggle to sell his own watch. Makers are poor salesmen.
On the other hand, finding someone to tell my own story is nearly
impossible. And even if it weren’t, I am certainly not willing to pay
someone to sell me. I would rather do a very poor job myself than pay an
influencer, journalist, or blogger to do an even worse one. A poor
original is still better than the best fake.
This morning, we recorded a short video about “a watch manufactured in
Australia.” It’s a 30-minute retrospective of a 10-year journey. Getting
Josh to us was a real challenge, but he obliged. These days, the
Brookvale workshop is a busy place, with two young engineers and four
young machinists running high-precision manufacturing around the clock.
Yes, we’ve come a long way.
What’s in it for you?
Perhaps just one thing: if a naïve but determined bunch can do it, then
you have no excuse not to pursue your own dreams. I’ll stop short of
calling this video inspirational, because that was never the intention.
But the message is pointed: creative, determined, and motivated dreamers
have no choice but to swim against the stream.
The journey is painful, and there is no prize nor glory - but it’s worth every second.
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