Friday, July 13, 2018

MK1 winding crown problem solved

It was clear: the 6mm crown was simply too small. And a number of you jumped in saying the 9mm crown on our current models was simply too large for your wrist, literally begging us not to go XL. I agree.  Well, it's either going to be 7mm or 8mm. And, then, after putting our thoughts on paper, it became obvious that there was no way for us to figure out which size is going to be perfect. Solution: we are now commissioning both sizes - 7mm AND 8mm - so MK1 owners will have the option to select the perfect size for their wrist. The overall cost increase to the project is $24 per watch which I believe is a small price to pay for such a brilliant solution.
We ask, we share, and, most importantly of all, we listen - and we do what you want us to do. And this is precisely what micro watch brands are all about.
And while we are still on the Mark1, I would like to share a photo of the calendar wheel cover plate just to demonstrate a simple point.  The mechanism that we will be fitting in Mark1 is custom-finished in Switzerland by one of the top movement manufacturers.  While the rotor side is as finely decorated as the movement that IWC uses in their watches, it is the reverse side that shows the attention to detail and the overall quality.  Our calendar wheel cover plate is hand-decorated with a perlage finish.  A small, but not unimportant, detail and certainly not something that anyone will ever see except the watchmaker who will assemble your watch.  And here is another detail which is actually very important.  Our movement is fitted with 25 jewels while IWC count is 21.  Plus our movement is adjusted to pass Swiss chronometer certification but the fact that the watch is going to be assembled in Australia, it won't come with a piece of paper saying so.  But you do know that and that is the only thing that matters.
Nevertheless, as an owner of an MK1 you can be proud of the fact that no-one can say that your watch is inferior to an IWC. In fact, the contrary. 

No comments: