Wednesday, July 4, 2018

New financial year - same goals

A small business is like a living organism: constantly changing, evolving, growing - or at times stagnating or shrinking.  For us, the past few months stretched our limited resources to maximum – and it was all about just two things: setting up the workshop and learning how to use machinery. The good news is that we are entering a new financial year feeling relieved, knowing that the workshop is (almost) completed.
On the other hand, the side of the business which suffered was the assembly of rebelde watches. Only 20 watches have been assembled in the past 6 months.  In some cases, the waiting time was 3 months rather than the 3 weeks promised, but rebelde owners were very sympathetic and supportive so delivery time was not an issue.
However, my intention is to spend more time behind the bench and increase output to at least 10 watches per month. As far as range is concerned: I am running low on cases for classic Pilots (ribbed bezel, $2,500) steel model so when the current batch is completed there will be at least a year before new cases will be manufactured and delivered. The time to order one is - now.
Our flagship model F ('fifty' $5,000) has been almost sold out. This piece is the only watch in the world guaranteed for 50 years where all servicing, labour and parts are included in the purchase price. Less than 10 pieces are still available and there are no immediate plans to offer another batch any time soon.
The situation is bit more 'comfortable' with W batch (steel, smooth bezel, $2,500). The latest Titanium batch is the only Titanium model D in production. It comes with black dial and red seconds hand at 9 o'clock. It is fitted with a 'premium Swiss movement, swan neck regulator and gold balance wheel - same as in the fifty model  - with a price tag of $3,500. There are plenty of available serial numbers! 
Finally, I am yet to assemble the last couple of 18K gold pieces. I’m definitely not in a hurry to get rid of them! When sold, there will be no more 18K gold watches any time soon: the minimum batch run is 20 watches which would require an investment of $148,000 in gold alone!   Price: $13,980 and your pick: rose or yellow gold.
To say that we are very proud of our rebelde project would be an understatement. Over 600 rebelde watches have been assembled in the past 4 years, and to my knowledge, each and every one is in good working order. As we proudly say: there is no such thing as a broken rebelde! So if you decide to invest in a masculine, robust, reliable and fully reparable watch, designed and assembled in Australia, then I can't think of any other watch that would fit your requirement than - rebelde. 
It has been 2 years since we've stopped selling Panerai watches. Today, we made one final, symbolic gesture: we have removed the Panerai category from our website. Instead, you will find in its place a permanent listing of 7 rebelde models we have on offer. While our watch is no substitute for Panerai, it has stood the test of time and deserves every right to stand on its own.
Click the link below to be taken directly to our Nicholas Hacko watches:

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