Friday, May 27, 2022

The most important date on our calendar: Australian Manufacturing Week, Sydney Exhibition

 

AMW is the premier advanced manufacturing and machine tool exhibition in Australia. With more than 170 organisations exhibiting state-of-the-art manufacturing hardware, software and support services, it is attended by industry professionals from across Australia - and beyond!

As the day is nearing, our preparation for our first-ever participation at AMW is almost complete. We are ready to go! Yes, we are small and ambitious, but our message is loud and clear: we are 'the clean cut people'. With a background in watchmaking, we are very comfortable not just with tight tolerances and precision, but also making beautiful 'high end' products.

Our business card: the back of the NH2 Timascus guilloche finished wrist watch. Having the mechanism exposed to this level of magnification is something that only the most confident Swiss watch brands would offer. We have nothing to hide; our watches will be on public display - as well as under the microscope! We are more than happy to be scrutinized by fellow makers and engineers, Government officials as well as all other sophisticated visitors.

The 'clean cut people' means that we take our job extremely seriously. Operating high end machinery requires almost a military level of discipline. Making high end products requires highly skilled, laser focused machine operators. This is the underlying message of our new one minute video to be played at the event: 
https://youtu.be/KexHcXn9hl0

Most importantly, after watching this one minute video, as a 'rebelde' watch owner, you would have every right to proclaim:
"THIS was only possible thanks to MY support."
We know, we acknowledge, we appreciate.

Exciting times ahead!

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