No numbers?
Hilfiker was Swiss German and designed the clock dial in an industrial
Bauhaus style. The core principle: minimalist but highly legible.
Seventy years later, the clock dial design still remains as fresh as
ever. Actually, the clock dial is now regarded as one of the 20 most
iconic watch faces of all time, on permanent display at the Museum of
Modern Arts in New York.
What is the deal with red 'dot' seconds hand?
The seconds hand symbolises the red train master’s paddle. It is synonymous with punctuality and accuracy.
A clock like no other?
Indeed. The official railway clock features a unique function know as
the 'stop to go'. That famous red seconds hand completes a full rotation
in 58 seconds, and then pauses at the 12 o’clock mark for two seconds
while the black minute hand jumps forward - starting its next rotation.
Back in the 1950s the two second ‘pause’ was required to re-synchronise
the network of over 3000 clocks run all over Switzerland. Today it is an
iconic feature associated with what we call ‘Swissness’.
SBBCFFFFSWTF?
The letters on the dial are acronyms for 'Swiss Federal Railways' in German, French, and Italian:
SBB CFF FFS
'Schweizerische Bundesbahnen, Chemins de fer fédéraux suisses, Ferrovie Federali Svizzere'
Who is Mondaine?
In 1986, the Mondaine watch company, owned by the Bernheim family,
obtained the license from the Federal Swiss Railway to make timepieces
featuring the Official Swiss Railway clock design.
Mondaine makes wrist and pocket watches, as well as clocks.
Who wears Mondaine timepieces?
Watch enthusiasts who are fussed about minimalistic design, architects
and graphic designers, those who have an ‘artistic flair’, or those who
are simply concerned with the environment. But above all: people who value punctuality.
The challenge
The main challenge for Mondaine is to remain relevant while remaining
‘true’ to probably the most stringent design requirement: the watch
dial. The fundamental premise is that dial design must remain unchanged
to the last iota of shape, font, and style. This is an extremely
difficult task for any watch brand. Mondaine keeps pushing the borders
with technical innovations, variation of mechanisms, strap colours and
environmentally friendly materials incorporated in the never-changing
watch style. Actually, the very fact that the next Mondaine watch will
look like the one from 1986 is the reason for the loyal support of
hardcore brand followers.
Mondaine is a club. The Mondaine project is timeless, and it’s here to stay.
|
|
No comments:
Post a Comment