What a sweet little victory: based on your feedback, and consequently, the number of orders, the orange Curl Curl is on top of the 'wanted' list.
I knew it. The moment the first guilloche orange dial was assembled, it
became obvious that it will be a hit. It is really hard to put a finger
on it, but the burnt orange dials are rarely seen in horology. And to
produce such a vibrant, warm colour in Titanium is really a peak in our
manufacturing capabilities. I am extremely proud to have my name on that
dial, an honour and a privilege indeed.
Consequently, and looking entirely from a business perspective, we are
left with two options: to make as many orange Curl Curl watches as we
can - or, to make as little as possible.
This morning, the decision has been made: to ‘lock it in time'. Choosing
between volume production (which generates revenue) and rarity, which
means exclusivity to our ambassadors, we are opting for the latter.
The small batch of ten orange Curl Curl will be the first one to be completed.
Actually, as I type this, the assembly is already in progress: we want
our ambassadors to receive their watches before Christmas. We want them
to be special!
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