Curl Curl Orange

 

What a sweet little victory: based on your feedback, and consequently, the number of orders, the orange Curl Curl is on top of the 'wanted' list. I knew it. The moment the first guilloche orange dial was assembled, it became obvious that it will be a hit. It is really hard to put a finger on it, but the burnt orange dials are rarely seen in horology. And to produce such a vibrant, warm colour in Titanium is really a peak in our manufacturing capabilities. I am extremely proud to have my name on that dial, an honour and a privilege indeed. Consequently, and looking entirely from a business perspective, we are left with two options: to make as many orange Curl Curl watches as we can - or, to make as little as possible. This morning, the decision has been made: to ‘lock it in time'. Choosing between volume production (which generates revenue) and rarity, which means exclusivity to our ambassadors, we are opting for the latter. The small batch of ten orange Curl Curl will be the first one to be completed. Actually, as I type this, the assembly is already in progress: we want our ambassadors to receive their watches before Christmas. We want them to be special!

Next year, mid-December, a small batch of orange Curl Curl will be released again. This time, it will be only nine watches on offer. And so on for years to come – eight in 2025, seven in 2026, etc. In 2032 there will be just one orange! The total production for the next ten years will be 55 watches. And that will be it. Our message is simple: we are here to stay, and we are not in a hurry. Our time is yet to come. With two orange to be delivered to the US, one to Europe, one kept on display, and four already allocated to Australian collectors, what would be the chance that you will ever meet in person another Curl Curl ambassador wearing the same watch? Today, we are closing the 2023 batch with only two Curl Curl orange still available for Christmas delivery.   Thank you for your support.

Curl Curl Orange: automatic movement, 40mm case diameter, titanium guilloche dial and hands, manufactured in Australia. Price: $7,900. 2023 production batch of 10 watches.