Rebelde Day - YouTube Broadcast

Humbling and encouraging: we now have 89 people who will be tuning in to our YouTube broadcast on ‘rebelde day’ (Sunday 17th May @ 10am Sydney time).

Quite frankly, the original plan was simply to be online and say hello to you, but we have had a few requests to ‘structure’ this broadcast in a slightly more formal way. So here is the plan: we’ll start at 10am sharp outlining the reason why and how the ‘rebellion started’ eight years ago, where we are right now, and what are the plans for the future. Josh will share with us ‘the timascus story’ explaining the challenges – and excitements- which come from working with this crazy alloy. And we will be happy to answer your questions. Above all, I would like to think that our ‘rebelde celebration’ will greatly benefit not just watch enthusiasts but anyone who runs a small business.

I have three practical ‘tips’ to share; tips which I wish I had been given when we started that would save us frustration and disappointment, not to mention money and precious time. Of course, we don’t pretend to be all-knowing experts. On the contrary – our journey has just started but we have a story to share. I am sure that there are many similarities between what your rebellion story and ours, so we can learn from each other. Running a small business is not easy but manufacturing is TOUGH to the extreme.

Keep an eye on upcoming announcements and for the link to the YouTube Live event. Clear your diary – we’ll see you soon!                       

Celebrating May 17 - the rebelde day

The most important day on our calendar.
We were born on May 17, 2012.   On that day, two seemingly unrelated events coincided, creating the cornerstone of what is now known as the 'rebelde movement'.  The first event was the final letter from a major Swiss watch brand denying access to spare parts which simply meant the end of our existence as independent watchmakers.  The second event, which occurred later that day, was the realisation that in order to stay in business and continue our battle for mere survival we have to start our own watch brand.

Have we won?
No, not yet.  However, with each new watch designed and assembled, and with every watch part manufactured in Australia, we are getting stronger, better and more relevant.  Today, over 700 Australians proudly wear our watch, allowing us to invest, learn and grow.

Celebrating? Are you closed on Friday?
Absolutely not - business as usual. The 'rebelde day' is a day of reflection: an opportunity to, once again, remind ourselves of our core brand values: we make robust, reliable and repairable watches. We strive to exceed customers’ expectations.  We believe the 'right to repair' and the 'right to learn and grow' is a fundamental of not just the watchmaking trade but all other trades in Australia.  We sympathise with the struggle of fellow independent repair men - from mechanics in the automotive industry to mobile phone repairers, to farmers in the outback trying to get their tractors going - all of them being oppressed by the restriction of spare parts.  

As a rebelde watch owner, how do I join the celebration?
Simply wear your rebelde on May 17 and share this story with just one person. Tell them that you are our ambassador and that we are proud of you.  And, most importantly: continue to vigorously pursue your dreams.

Happy May 17.