Ian Fleming, the author of Dr No and the
rest of the James Bond saga, was a Rolex man. He wore an Explorer 1016
and in the book, James bond wore the same watch - the Rolex Explorer.
However the first actor to play James Bond in the movie, Sean Connery,
wore a Rolex Submariner 6538 - and the rest is history. Connery wore
the Submariner in all of his seven onscreen performances.
In 1995, Agent 007 switched alliances to Omega. Why? Because Rolex
simply refused to supply free watches for the movie! Omega cleverly
seized the opportunity and Pierce Brosnan wore the Seamaster.
The 'official explanation' for the transition from Rolex to Omega was
rather childish: Lindy Hemming, the film’s costume director,
"discovered" that if Bond was a real British navy man as his backstory
has it, he would wear an Omega. Bond has worn the brand ever since, and
that won’t change in the film’s newest instalment, No Time to Die, next April.
What happened to the Rolex employee who refused to supply a free
Submariner, literally killing the James Bond-Rolex partnership, will
forever remain a mystery. I would not dismiss a promotion to “Director
of Relationship & Stock Supply Coordinator to Authorised Dealers
(Worldwide)”.
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