One thing is certain - no more videos featuring customers' watches.
As strange as it sounds, for some, watching their watch being pulled
apart could be an emotional issue. It's like watching your favourite pet
on the surgical table.
The real issue is that the vast majority of viewers don't really
understand the nature of the repair or servicing process. Some
'manoeuvres' are just not pretty to watch. If you are a vegetarian, you
may find a video of an abattoir somehow disturbing. For example: a
common complaint is that I don't use finger cots. I do - but during
assembly only. While cots prevent fingerprints on metal, the side-effect
is enormous desensitisation of the fingers. When manipulating extremely
fine parts with very fine tools, there is no other option but to take
them off. George Daniels had monster fingers - and never used finger
cots in his entire life. Daniels was the most famous restorer of Breguet
pocket watches. There is a reason why he worked 'naked' and most
likely, an average watch forum follower who thrives on perpetuated myths
and stereotypes, won't get it.
"Why are you using such and such cleaning solution or lubricant?" is
another commonly asked question. Yes, I am reluctant to provide more
details. For two reasons: some are just my trade secrets, while others
are too complex to apply by a novice watchmaker or enthusiast. What is
shown in the video is a tiny snapshot of a more elaborate 'behind the
scenes' process, so what you see is not necessary what you get.
Chemistry is tricky.
But the final reason why customers' watches won't be shown any more is
this: watch owners simply can't take public criticism. Take for example a
recent restoration video - which by the way has been watched over
100,000 times and received hundreds of comments. Most comments are
praises for a fantastic restoration job but there are some viewers who
were 'not happy' with the way the owner took care of the watch in the
past. "If this was my watch I would look better after it!". Maybe you
would, maybe you wouldn't. Others directly blamed the owner for the
watch being neglected and left in a rather poor condition. For reasons
only known to him, the watch owner felt compelled to respond, and
unfortunately, in a rather undiplomatic manner - by calling other
viewers names and using very inappropriate language. Then hell broke
loose, and I watched the drama unfold in real time, at 11pm. One moment I
was praised (by the owner) for a fantastic job - only to be called
names hours later - for no fault of mine. As they say - you can't please