Survey results first: it's fair to say that
no modern watch could compete with the 1973 Seiko gold Chronometer which
won you over in an avalanche. Over 1,000 subscribers casted their
votes, and here is the result:
The Seiko event - the new watch range launch
for a handful of premium authorised dealers - was a blast. It started
with a dinner at 6:30pm last night - that finished at 11pm! It was a
fairly informal event where attendees were given an opportunity to
mingle, get to know each other, and chat with the Seiko staff. Dare I
say, It almost felt like a family gathering.
Despite COVID, Seiko Australia had yet another prosperous year. Seiko
took the risk - early on, the decision was made to retain every single
employee, keep going strong, and keep investing in marketing and
relationship building. That strategy paid off handsomely.
This morning, at 9:00 sharp, we gathered once again at Hilton for an
official 'unveiling' of the new watches. Unfortunately, I am not at
liberty to disclose any photos (yet!) but let me assure you that you
will be impressed by a number of new models. Let me just say that the
new 'vintage inspired' line will be a killer.
To my surprise, Mr Yukiaki Suganuma, the Managing Director of Seiko
Australia, presented yours truly with a very special gift. Mr Suganuma -
who insisted that we all call him Yuki - was very curious to learn more
about YOU - our supporters and newsletter subscribers; and the way we
interact and promote Seiko, to what has been described as the 'top
echelon of Australian horological enthusiasts'. It didn't need much to
explain the obvious: Australians love Seiko watches because Seiko is an
honest product with a proven record for reliability, priced rightly and
fairly. It was a pleasure to accept the present on yours and our behalf.
Of course, I could not resist but to ask Mr
Yuki for a quick wrist check - he was wearing the Novak Djokovic SPB143J
For a small Australian watchmaker, as well
as for all watch enthusiasts, the words of Mr Shinji Hattori- CEO and
Chairman of Seiko - are both inspirational and visionary:
"Dear Friend of Grand Seiko and Seiko,
This year, we celebrate the 140th anniversary of the founding of Seiko
by my great-grandfather, Kintaro Hattori. I see this as an opportunity
to reflect on our long history, to take stock of what he and my
predecessors have achieved and to look ahead to the future.
Kintaro directed the company until his death in 1934. He became known as
the "King of Watches in the East". He created a company that could
produce timepieces of high quality and remarkable precision, and he
guided Seiko through good times and bad to become the leading watch
company in Japan. I know he would be proud of our vertically integrated
production system, which covers everything from initial design to parts
manufacturing and even materials development. Yet his greatest legacy
was something longer lasting and more valuable than our manufacturing
methods or our business model. It was his vision of the kind of company
he wanted Seiko to be - one that cherishes its customers and all its
stakeholders and is truly trusted by society.
Kintaro's spirit is clear in his words that Seiko should be "Always one
step ahead of the rest" and in the lesson he repeated to his colleagues
as they went about their duties: "Don't run but always keep going". His
words still resonate and continue to inspire all of us as we face the
challenges of these demanding times and aim for a brighter future.
I like to think that Kintaro would be proud of what we have achieved in
recent times and of our ambitious program for 2021, which we have
developed in line with his vision and spirit.
I am confident that the collections we are going to show you will live
up to Kintaro's ideals, and that the coming year will mark the start of
an exciting new era for both Grand Seiko and Seiko."