Friday, March 25, 2022

'Manufactured in Australia' project update

 

The first batch of NH3 watches has been delivered to watch collectors in the US, Europe and Australia. Without exception, every single ambassador who has received his NH3 replied in superlatives. "It simply looks so much better than on photos". "Stunning". What more could we ask for?

In a moment like this, I would usually say: Thank you, we are humbled.
This time, just: Thank you very much - your support is truly appreciated. But we are not humbled. The NH3 is exactly what we have promised: manufactured in Australia, to our best ability.

I am not just speaking on behalf of my team who have worked so hard for the past few years to deliver a bespoke watch you can be proud of. I am talking about our ability to push watch part manufacture to a level rarely attained by small independent watchmakers - not just in Australia, but anywhere that watches are made. Machining exotic titanium, brass and timascus alloys at the micron level, hand finishing and hand assembly are just some of processes appreciated by highly sophisticated watch collectors.

It is very important to point out that those first orders came from very serious collectors, including enthusiasts who specialize in makers like Constantin Chaykin, F.P. Journe, Joshua Shapiro, Urwerk, Paul Gerber, De Bethune, MB&F and Gronefeld.

The future is exciting: currently, we have more orders than we can physically take care of. Which means that we no longer provide a firm delivery date. Each watch is a unique piece which cannot be rushed. 

Today we have commenced 'disassembly' of our manufacturing facility in Brookvale. As the new Kern is about to arrive and to be installed, we are now forced to halt production, move every single machine already installed, do some structural re-engineering of the available floor space, upgrade the electrical lines, and undertake long overdue maintenance on our cooling system. This is a major job that will take 2-3 months to complete.

A special 'thank you' goes to our strap maker James B Young. The new crocodile strap for NH3 took quite a while to develop and deliver (the skin was sourced from an Australian supplier more than 3 years ago!) but it was surely worth it. An Australian Watch, on an Australian Crocodile strap, in an artisanal Australian Silky Oak box. It really doesn't get more Australian than that.

The new crocodile strap would fit not just NH3 but all titanium case Rebelde and NH models (24mm spacing between the lugs). Extra long (to fit up to 21cm wrist) straps are in stock, price $525. 

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