The Pierce Watch Company was founded in 1883 in Biel (Switzerland) by Leon Levy and his brothers under the name Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA. As it usually was the case, the brothers started in watch assembly, buying parts and complete movements from other Swiss suppliers. However, for a reason unknown to us, Levy was cut out of the supply chain. Interestingly, according to my research, this happened at the time when he was already 40 years in the business. Levy geared up production, setting up their own watch factory in Biel and employing 1,500 people. They started manufacturing their own in house calibre in the 1930's and were awarded the contract for development and construction of the pilot's watch flight calendar for the Royal Air Force. Their watches quickly became known for their reliability and robustness. |
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