Wednesday, November 6, 2019

Let's make it happen!

But Jesus said to them, “A prophet is not without honor except in his own country, among his own relatives, and in his own house.” Mark 6:4
It is hardly a surprise that I am yet to sell a single pair of tweezers to a fellow Australian watchmaker. Yet we sell them all over the world, to Master Watchmakers in Europe, China and even Japan.

Dumont tweezers are simply the best watchmaker's tweezers money can buy. And despite the sinking dollar, our prices remain unaltered since we started importing them from Switzerland in 2018. Premium quality, starting at $48.

Without quality watchmaking tools, there is no watchmaking. And we don’t invest in Swiss tweezers simply to re-export them overseas – we want to make them available to AUSTRALIAN watchmakers. For us, selling tools is not money; it’s about keeping the dream alive.

When big Swiss brands made the decision to restrict supply of spare parts to Australian independent watchmakers, they told us clearly why we are ‘not suitable partners’: we are too old, too dumb and too unwilling to invest. While the first two points could be debatable, the third was spot on: watchmakers absolutely HATE investing in tools and machinery.

“I have been using these tweezers for 25 years, and the same screwdrivers for over 30! “ Cool - tell that to Rolex and Omega, that would be the music to their ears.

A professional watchmaker should invest in dozens of tweezers EVERY YEAR. And a hobbyist, watch enthusiast or watch collector should buy at least ONE pair of tweezers per year. Why? Because even a modest tool order of $50 per year can keep ONE Australian worker in full time employment.

Are you ready to make it happen? Here is the link to our online shop:

No comments: