A watchmaker is nothing more than a fancy blacksmith

 As some have noticed, recently we have released three short videos on YouTube. Basically, we are talking about things that are relevant to you and to us. The watch business is a two-way street, and there is always a way to make dealings more efficient, more pleasurable, and more fun.

We know why you buy watches: because you love them. And if we can assist you in some way—whether it is buying, selling, or repairing—we are here to help and serve.

We tried to highlight three topics. First, contrary to all the hype, the watch market is not dead. On the contrary—it is alive and kicking. Here is just one detail that illustrates the point: in the past nine working days, we have only bought two watches! Yes, most of you are busy wrapping up the year, but when it comes to acquiring stock, these are the slowest weeks we have had in years—if ever. https://youtu.be/Phm01t7N3Ww?

The second video is about second-hand dealing. A transactional agreement were both parties have an obligation to act ethically, honestly, and reputably. If for no other reason than the most obvious one: the Sydney market is tiny. And yes, honesty does pay off. The four tips on how to maximize your profit when selling a watch are often overlooked, but they can make a huge difference—to you, the seller. I strongly suggest you watch it. https://youtu.be/xNbdL7BO26g?

The third video is about accuracy—hands down, the most controversial aspect of horology. Understanding and accepting what is practically possible (for a mechanical watch) is the very first step on a journey called appreciation and enjoyment of watch collecting. Unfortunately for many, the journey is much bumpier: excitement with a new watch, high expectations, then bitter disappointment when accuracy turns out to be “low”. https://youtu.be/KSL9Bap0Hok?

I am sure you will find the video educational and perhaps even somewhat entertaining.

Finally, once again, on behalf of my small team, I wish you all the very best and loads of Season’s greetings. Thank you for your subscription to our mailing list and for your business, and we look forward to serving you in the years to come.