Surely, you have seen this everywhere: websites selling entry and mid-level watches at an unbelievable discount.
Out of respect, I have marked out the actual brand name (Swiss, in
business since 1837). Quite frankly, I am embarrassed on the brands'
behalf. But rug traders are not.
Seiko watches too can be bought online.
There is not the slightest doubt that more and more brands will offer
watches online, including the most prestigious Swiss makers. It is just a
matter of time.
But are we ready? By we, I mean everyone in the retail chain - from brands themselves and retailers, to customers.
The question is: why would you buy a Seiko from us, the watchmakers, instead of from a 'rug trader' - an online shop?
Especially since we do our best to stick to recommended retail price, while online traders offer heavily discounted stock. Why shouldn't you pay less?
Of course, if paying less is your only goal then the choice is obvious: go online.
However, before you do so - let me present our case:
1. Seiko watches are supplied to retailers in 3 categories: common
stock, mid-range, and top end. Online distributors have no access to the
top range. As a top level authorised dealer, we will carry a full range
including 'Boutique Only models and Limited Edition pieces'.
2. Our long term plan is to stock Grand Seiko, the crème de la crème. At
this moment this is a vast improbability, but to sell Seiko at discount
will not help us work our way up the ladder. Online discounters don't
care about high end horology, we do.
3. We offer an extended 3+2 years guarantee on all Seiko watches.
4. You pay retail price, but you will get a premium service: dealing
with watchmakers you can trust blindly is worth a lot to a watch
collector and a watch enthusiast.
5. FREE delivery Australia-wide.
6. Our intention is to run trade promotions, so buying a new Seiko will
automatically get you in the draw for a chance to win a watch (or two!).
At the end of this year we are giving away two Seiko, one valued at
$1300 and one at $490. Since we are not really a volume retailer, the
chances of winning are actually pretty decent.
The next two points are something I came up with last night:
7. Every watch will be checked before shipping for timekeeping and if
needed, adjusted to best of its ability to keep time. Online sellers
can't offer you this service - and quite frankly not even the major
jewellers. We can.
8. Insurance valuation - FREE of charge! Hundreds of watches are stolen
or go missing every day. If you wish to insure your Seiko then we would
be happy to offer a free valuation. And because we keep all invoices on
file forever, we can easily update your valuation in years to come - at
no extra cost. Can an online discounter match this offer?
Again, we have neither the intention nor the time to get into a
discounting war with anyone. Discounting is sign of impotency, poor
business practice, and disrespect to the product you sell which
ultimately leads to limited choices and questionable post-sale
Of course, once we build up our relationship with Seiko and prove
ourselves as a serious partner, then certainly we may be in a position
to get a better deal on some models - and that saving will be passed
onto you - our loyal supporter.