Once in a brand's life does a defining
product come around, an iconic product that stands at the top of all the
company's products without debate; think Rolex Submariner, Omega
Speedmaster, Audi R8, Apple iPhone, or the Big-Mac. While all of the
examples I gave are still being made today, Nikon's ‘most iconic
product’ ceased production in 2001, despite being superseded by later
models in 1988 and 1996. This camera is known as the Nikon F3.
Straight off the bat when Nikon began to develop the F3 in the early
70’s, they brought two superpowers together to develop this camera, a
daring partnership from opposite ends of the globe. The first, a little
old research facility known for their technological and research
achievements in space, known as NASA. The second, an Italian designer
best known for designing possibly the most iconic car of all time - the
DMC DeLorean, and the Seiko 7A28-7000 seen on Sigourney Weaver's wrist
in ‘Alien’ - none other than Giorgetto Giugiaro. The result: A NASA
developed, Italian designed, Japanese built machine, which is as
gorgeous as it is a reliable powerhouse.
Why would NASA want to involve themselves in developing a silly consumer
camera? Well because it was the official camera of the space shuttle
missions and the camera that marked the start of Nikon's official
development partnership with NASA, still in place to this day.
Interestingly, the main photo used commonly to depict an ‘Astronaut’; a
photo of Bruce McCandless doing the first untethered spacewalk, shows
the Nikon F3 mounted to the MMU (Manned Maneuvering Unit) protected by a
thermal blanket.
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