A few weeks ago we put a poll in the
newsletter. Usually this is just for a bit of fun, but this time there
was a touch of seriousness to our question - “What brand is the Patek
Philippe of cameras?” A question with intentions I’m sure have been made
obvious in these past few days; we wanted to find out what you, our
valued subscribers, consider to be the apex of camera manufacturers.
With an overwhelming majority of 46%, Leica took the crown and it’s not
hard to see why.
If you’re unfamiliar with Leica as a brand - they pride themselves on
their hand finishing and assembly, their limited batches, and their
overall extreme meticulousness and attention to detail that goes into
each of their camera models. It has been this way since their inception
to the camera world in 1925, and has remained the core part of their
business model, since. There are few brands still around today who have
been making things of such a high quality for so long, and so
consistently, most of whom reside in the watchmaking world. Despite
being world famous for their cameras, the company now known as Leica did
not produce their first camera until 65 years after their founding.
In 1849, Carl Kellner founded the optical institute which produced
precision microscopes; it was taken over in 1869 by Ernst Leitz, with
the company’s name being changed to ‘The Ernst Leitz – Optische Werke’.
The company continued being famous for the production of microscopes
until 1914 when Oskar Barnack, the head of research and development at
‘Leitz’, decided to solve a problem he had. Barnack suffered from
asthma, but he also had a passion for taking photos whilst travelling.
He found it difficult to lug around the large format cameras and their
equipment that were available at the time, so in his free time he
started to develop a small format camera that would solve this issue.
Barnack had the ingenious idea of using perforated 35mm ‘movie film’,
readily available at the time, to shoot with in a landscape format, as
opposed to movie cameras shooting with it in a portrait format. This
allowed twice as much data to be stored. This would become the basis of
what is now known as the 35mm film format, or ‘full frame’ for digital
users.
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